We are pleased to announce a brand new hyperlocal experience for the NYC Chinatown community. We believe that the key to this unique coverage of a news-rich and dynamic — yet fragmented — urban market is a return to city journalism’s origins: Street-level beat reporting.
What will make this possible is a low-cost, highly efficient reporting device that’s ideally suited for hyperlocal journalism: The smartphone. Reporter locations will be trackable on the OurChinatown map via their phones, allowing readers and editors to alert them to breaking news in their areas; phones will be used to record and rough-edit videos and audio podcasts, and to take all photographs. They will also be the primary authoring platform for OurChinatown spot updates, which will be published directly to the site on a real-time basis.
We believe this “mo-to-mo” concept is a new and exciting paradigm in hyperlocal news. OurChinatown will be the first step in creating a new, standard hyperlocal platform for underserved communities — using the smartphone as a main reporting/deployment tool.
Plus, the opportunity is huge: Hyperlocal news is estimated to represent a potential $100 billion business; meanwhile, the continued flow of immigration to the U.S. guarantees that there will be a need for bilingual/in-language news media for generations to come.
So what makes our approach different? Our mission is simple: to INFORM Chinatown residents with timely hyperlocal news, to INSPIRE the community by highlighting the lives (past and present) of notable Chinatown residents, and to AGGREGATE practical guides, events and listings in one mobile-optimized place.
Our content will be informed by upbeat insiders who understand Chinatown’s potential and told with an appreciation for the community’s rich history. These pieces will be about quality storytelling – in a mobile format.
OurChinatown, a project of the Asian American Journalists Association’s Executive Leadership Program, is led by a unique multidisciplinary team, which includes experts in community development, online editorial and digital production.
Founded in 1981, AAJA has more than 1,400 members in 21 chapters throughout the U.S. and in Asia today. Our mission is to encourage Asian Americans and Pacific Islanders (AAPIs) to enter the ranks of journalism, work for fair and accurate coverage of AAPIs, and to increase the number of AAPI journalists and news managers in the industry. AAJA is also a partner in Unity: Journalists of Color, an alliance between National Association of Hispanic Journalists, National Association of Black Journalists, and Native American Journalists Association that advocates for fair and accurate news coverage about people of color, and aggressively challenges the industry to staff its organizations at all levels to reflect the nation’s diversity.Tweet